Coach knows all about the reach a young, popular influencer can lend to a brand — and is also aware of its own old-school, heritage identity. On Friday night, the leather goods company tapped both sides of this business strategy at a party to celebrate the opening of its pop-up shop, The Coach Originals. The shop will be open for one week, and offers a line of bags that have either been “remixed” — meaning two or more have been cobbled together to create a new item — or “remade,” a collection of entirely new purses designed with pieces from the label’s archives in mind.
Coach executive creative director Stuart Vevers stopped by cocktail hour briefly to say hi to friends and take some photos. He explained that, for the first time, he was able to truly comb through the archives for this project — checking out photographs, catalogues and, of course, actual bags. He said he was most inspired by the first Coach designer Bonnie Cashin’s early work.
“She was very playful with color,” he explained. “There’s a bag which she called ‘The Swinger,’ which I think shows Bonnie as having a great sense of humor.”
Guests straddled both ends of Coach’s
Coach executive creative director Stuart Vevers stopped by cocktail hour briefly to say hi to friends and take some photos. He explained that, for the first time, he was able to truly comb through the archives for this project — checking out photographs, catalogues and, of course, actual bags. He said he was most inspired by the first Coach designer Bonnie Cashin’s early work.
“She was very playful with color,” he explained. “There’s a bag which she called ‘The Swinger,’ which I think shows Bonnie as having a great sense of humor.”
Guests straddled both ends of Coach’s