DVF and The Newsette to Unfurl The Weekly Wrap

Diane von Furstenberg is spreading the gospel of the woman In Charge.
She has teamed with Daniella Pierson, the 24-year-old founder and chief executive officer of The Newsette, a daily e-mail offering advice and insight from female founders and industry leaders for the next generation, to launch The Weekly Wrap on Sept. 18. The weekly newsletter will invite DVF consumers into her world of empowering women and industry disruptors.
The newsletter will be delivered on Wednesdays and will include profiles of inspiring females across entertainment, the arts, science, and business, as well as wisdom, stories and advice from von Furstenberg. There will also be a special quarterly printed issue, which will be distributed to all DVF locations nationwide. Pierson will serve as editor in chief of The Weekly Wrap (get it, wrap?).
“Sandra [Campos, DVF’s ceo], discovered Daniella and The Newsette, and I was extremely impressed with both,” said von Furstenberg. “I read The Newsette and found it very informative. Daniella is a determined, forceful Millennial who gets it done, which is one of the reasons why I admire her. As our strategy for DVF is focusing more on enhancing our consumer’s relationship with the brand and building our community, the Weekly Wrap

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