Oakland’s fashion chops are not only real, they’re growing, thanks in part to McMullen, the trendy East Bay boutique. Now, after 12 years, the business is expanding with a new store in Palo Alto, Calif.
For owner Sherri McMullen, the second location, in the Town & Country Village, was a calculated move to bring the business closer to its Silicon Valley fan base.
“We found that over the last five years, there was a growing clientele in the South Bay,” she told WWD of the customer base flowing in from the business and technology set. “We found this location in Town & Country, [with its] high traffic area, beautiful neighbors. It just felt like it was the right thing and at the right time.”
For owner Sherri McMullen, the second location, in the Town & Country Village, was a calculated move to bring the business closer to its Silicon Valley fan base.
“We found that over the last five years, there was a growing clientele in the South Bay,” she told WWD of the customer base flowing in from the business and technology set. “We found this location in Town & Country, [with its] high traffic area, beautiful neighbors. It just felt like it was the right thing and at the right time.”
Sherri McMullen prepares her second location in Silicon Valley, at Palo Alto’s Town & Country Village.
Liz Zepeda
The 2,400-square-foot space will nestle in among retailers like Jarbo, Joie, William B + Friends, Sweaty Betty, Aiken, Athleta and others.
As for what shoppers can expect, McMullen, a former buyer with Neiman Marcus, will bring the international flair and well-considered curation that her Oakland flagship is known for.
“For the designer mix, we’ll have tried-and-true designers that the women love, that we’ve been carrying for