James Charles‘ last-minute decision to attend New York Fashion Week paid off.
The beauty influencer, who made his debut at the Met Gala this year, wasn’t originally planning to go to NYFW, despite his YouTube peers, such as Bretman Rock, making their debuts at the shows. Charles seemingly changed his mind last minute, attending Marc Jacobs in a black tulle gown.
Charles posted about the show and his outfit on Instagram, garnering $1.4 million in Media Impact Value from that post, according to data from Launchmetrics. Despite attending only one show, Charles drew a total of $2.4 million in MIV, making him the top influencer at New York Fashion Week.
The beauty influencer, who made his debut at the Met Gala this year, wasn’t originally planning to go to NYFW, despite his YouTube peers, such as Bretman Rock, making their debuts at the shows. Charles seemingly changed his mind last minute, attending Marc Jacobs in a black tulle gown.
Charles posted about the show and his outfit on Instagram, garnering $1.4 million in Media Impact Value from that post, according to data from Launchmetrics. Despite attending only one show, Charles drew a total of $2.4 million in MIV, making him the top influencer at New York Fashion Week.
View this post on Instagram
New York, it’s been fun ✌🏼 last outfit of fashion week for the marc jacobs show today 💞 styled by @joeythao
A post shared by James Charles (@jamescharles) on Sep 11, 2019 at 5:33pm PDT
While Charles was the top influencer at fashion week, he earned the same amount in MIV as the top celebrity at fashion week, Victoria Justice. The fashion brands that earned the highest MIV at fashion week were, in order, Michael Kors, Tommy Hilfiger, Ralph Lauren, Marc Jacobs and Tom Ford.