NEW YORK — Apple today previewed its greatly expanded and highly anticipated reimagined flagship at 767 Fifth Avenue here, which had been under construction for almost three years. Nearly double the original’s 32,000 square feet, the vast store sits beneath an renowned luminous glass cube, which rises above a newly designed public plaza.
The flagship opens at 8 a.m. Friday in time to launch the iPhone 11 family of products and Apple Watch Series 5.
Visitors enter the store by descending a new stainless-steel spiral staircase with 43 cantilevered stair treads that support a floating glass cylinder. There’s also a circular elevator to the grand hall.
The flagship opens at 8 a.m. Friday in time to launch the iPhone 11 family of products and Apple Watch Series 5.
Visitors enter the store by descending a new stainless-steel spiral staircase with 43 cantilevered stair treads that support a floating glass cylinder. There’s also a circular elevator to the grand hall.
Apple’s glass cube on Fifth Avenue.
GEORGE CHINSEE
Tim Cook, Apple’s chief executive officer, said the Fifth Avenue flagship “is unique among Apple stores, and it’s returning even more welcoming, and even more beautiful than ever.”
When the Fifth Avenue flagship opened in 2006, Apple cofounder Steve Jobs welcomed the first customers to enter the cube. More than 57 million consumers have visited the store since the opening, surpassing the annual foot traffic to the Statue of Liberty and Empire State Building.
The store, which will be open 24 hours a day, 365 days a year, has a higher ceiling and