Facebook’s new ad formats, unveiled Thursday, have one goal in mind — getting people to interact more on the platform and, of course, with the advertisers that surge through its system.
A post in the social media giant’s business blog introduces three new options coming to Facebook advertisements: Video polls, augmented reality features and playable ads.
The idea essentially builds on the popularity of GIFs, likes, emojis, filters, stickers and the like — which is no surprise given that the 1 billion stories coursing through Facebook, Instagram and WhatsApp daily are rife with face filters and animations.
Creativity is key in surprising, delighting, informing and connecting with audiences, explained Mark D’Arcy, Facebook’s vice president of global business marketing and chief creative officer. “Advertising needs to work harder than ever to be more relevant and rewarding for the people we’re making it for,” he said.
Think of it as fewer words, more visuals.
Instagram’s poll stickers earlier this year paved the way for Facebook’s video poll ads, which will be hitting mobile feeds this month. In its early findings the company said it saw poll ads boosting brand awareness over video ads alone in five out of nine brand-lift studies.
A post in the social media giant’s business blog introduces three new options coming to Facebook advertisements: Video polls, augmented reality features and playable ads.
The idea essentially builds on the popularity of GIFs, likes, emojis, filters, stickers and the like — which is no surprise given that the 1 billion stories coursing through Facebook, Instagram and WhatsApp daily are rife with face filters and animations.
Creativity is key in surprising, delighting, informing and connecting with audiences, explained Mark D’Arcy, Facebook’s vice president of global business marketing and chief creative officer. “Advertising needs to work harder than ever to be more relevant and rewarding for the people we’re making it for,” he said.
Think of it as fewer words, more visuals.
Instagram’s poll stickers earlier this year paved the way for Facebook’s video poll ads, which will be hitting mobile feeds this month. In its early findings the company said it saw poll ads boosting brand awareness over video ads alone in five out of nine brand-lift studies.
Poll only (left), Poll + Watch and