Pinterest’s latest tweaks could help fashion and beauty brands make a bigger splash on its platform.
The social media company announced that “Shop the Look” mobile ads will soon be able to show up to four products in a single placement and give pinners more to browse, click and buy.
The change, which will launch in the coming months, is geared toward product collections. Fashion brands would be able to feature an entire look — from accessories to heels and the outfit in between — or various items from the season’s latest line.
The social media company announced that “Shop the Look” mobile ads will soon be able to show up to four products in a single placement and give pinners more to browse, click and buy.
The change, which will launch in the coming months, is geared toward product collections. Fashion brands would be able to feature an entire look — from accessories to heels and the outfit in between — or various items from the season’s latest line.
“Shop the Look” ads can now feature up to four items.
“It’s the easiest way for retailers to feature multiple products in a single ad so pinners can discover great products in the context of a pin’s image,” the company wrote on its blog, “and click to check out on the retailer’s web site.”
The expanded ad format was inspired by organic Shop the Look pins, the kind that don’t actually push product, but do showcase multiple items by tagging up to 25 different objects within a single image.
Pinterest’s Business Profiles are getting a makeover as well. The redesigned layout spotlights the brand’s pins and products more, putting them “front and center,”