H&M is helping men get ready for the fall season with help from Cleveland Browns wide receiver Jarvis Landry.
The Swedish company and the football star partnered to curate a selection of men’s wear pieces. The Fall Fashion Selected by Jarvis Landry collection hits stores and online on Sept. 26 and includes several knitwear options like turtlenecks, sweatshirts and casual hoodies, retailing for $24.99, plaid trousers for $34.99, flannel shirts for $49.99, and sophisticated outerwear like peacoats, long coats and shearling bomber jacket ranging in price from $49.99 to $119.
Landry also appears in the accompanying campaign walking his dog, playing ball with a fan and going to a coffee shop in New York.
H&M partnering with a football player makes sense, given that football players begin their season in the fall and compete primarily in cold weather. The company said Landry was the perfect fit for this partnership, which also follows a previous partnership in May for the H&M spring collection.
“Based on where I’m located and the type of clothes we wanted presented, [Ohio] is a great market for it,” said Landry after a meet-and-greet in Cleveland.
The athlete started shopping at H&M after college — “You don’t really have money to do
The Swedish company and the football star partnered to curate a selection of men’s wear pieces. The Fall Fashion Selected by Jarvis Landry collection hits stores and online on Sept. 26 and includes several knitwear options like turtlenecks, sweatshirts and casual hoodies, retailing for $24.99, plaid trousers for $34.99, flannel shirts for $49.99, and sophisticated outerwear like peacoats, long coats and shearling bomber jacket ranging in price from $49.99 to $119.
Landry also appears in the accompanying campaign walking his dog, playing ball with a fan and going to a coffee shop in New York.
H&M partnering with a football player makes sense, given that football players begin their season in the fall and compete primarily in cold weather. The company said Landry was the perfect fit for this partnership, which also follows a previous partnership in May for the H&M spring collection.
“Based on where I’m located and the type of clothes we wanted presented, [Ohio] is a great market for it,” said Landry after a meet-and-greet in Cleveland.
The athlete started shopping at H&M after college — “You don’t really have money to do