Marie Gulin-Merle, chief marketing officer of Calvin Klein Inc. and chief digital officer of PVH Corp., is leaving the company.
Gulin-Merle, who reports to Cheryl Abel-Hodges, chief executive officer of Calvin Klein, has been with the company since May 2018. Earlier this year, she added responsibilities as the first-ever chief digital officer of PVH Corp. to lead its digital strategy and transformation across all brands, focusing on driving consumer engagement and leveraging technology.
“It has been very purposeful to serve such a clear and iconic brand and to make its DNA more digital-first and more diverse. It is bittersweet to leave one of the most modern marketing teams in the industry. I am thankful to the PVH teams for their openness to change and ability to constantly challenge any form of status quo,” said Gulin-Merle. She plans to pursue new professional opportunities.
Hodges told WWD, “Marie led a rapid transformation of Calvin Klein’s marketing team into a digital-first, consumer-centric organization with leading data-driven brand platforms; we thank her for the impact and talent she brought to Calvin Klein. Thanks to her and the team’s efforts, our latest performance in consumer engagement is at an all-time high. The highly capable leaders in place will continue
Gulin-Merle, who reports to Cheryl Abel-Hodges, chief executive officer of Calvin Klein, has been with the company since May 2018. Earlier this year, she added responsibilities as the first-ever chief digital officer of PVH Corp. to lead its digital strategy and transformation across all brands, focusing on driving consumer engagement and leveraging technology.
“It has been very purposeful to serve such a clear and iconic brand and to make its DNA more digital-first and more diverse. It is bittersweet to leave one of the most modern marketing teams in the industry. I am thankful to the PVH teams for their openness to change and ability to constantly challenge any form of status quo,” said Gulin-Merle. She plans to pursue new professional opportunities.
Hodges told WWD, “Marie led a rapid transformation of Calvin Klein’s marketing team into a digital-first, consumer-centric organization with leading data-driven brand platforms; we thank her for the impact and talent she brought to Calvin Klein. Thanks to her and the team’s efforts, our latest performance in consumer engagement is at an all-time high. The highly capable leaders in place will continue