On to the Next: Vera Wang Still Going Strong After 60 Bridal Collections

“Deadly.”
That’s how Vera Wang sized up the two-and-a-half week-long lead-up to what is her 60th bridal collection. Seated in her Madison Park offices while lithesome models showed off her cool-girl wedding dresses, Wang said, “First there was ready-to-wear, then there was the Emmys in L.A. and then there was bridal. The investment in time, money, human resources and creativity is enormous on that kind of schedule. I can only compare it to maybe Pierpaolo [Piccioli] at Valentino, who has men’s, couture, ready-to-wear and then men’s again and couture. It’s a rough schedule if you do all of these collections.”
The milestone wasn’t ever a consideration for Wang, who said she is always up against it. “No, that didn’t even occur to me. I feel the same pressure every time I put a collection out. It doesn’t matter if it’s the 31st, 78th or the 16th. I pressure myself to be more creative, more of a thinker, and someone who is trying to envision things in a new way.”
From her standpoint, fashion’s always-on cycle asks a lot of designers, which is not the norm in other creative industries. “You don’t drop an album on schedule, but in fashion you are asked to be

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