For years, the manual process of collaborating with clients and designing custom jewelry might as well have been set in stone. But Pietra, a start-up from ex-Uber and Moda Operandi veterans and funded by the likes of Will Smith, Robert Downey Jr. and others, wants to change all of that.
On Monday, the company launched a new rendering technology for hyper-realistic 3-D visuals with exclusive partner CVC Stones by Charlie De Viel Castel.
Fundamentally, the tool streamlines the typically labor-intensive and costly process of designing, crafting samples and selling fine custom jewelry. In video, the virtual 3-D representation of the design even turns and rotates to offer various views of the piece.
It seems like a simple concept, but its value is hard to overestimate. The process nixes sketches or cartoonish vector drawings — or worse, a verbal description leaving aesthetics to the imagination of the customer. Instead, clients get a much more precise idea of what their piece will look like.
On Monday, the company launched a new rendering technology for hyper-realistic 3-D visuals with exclusive partner CVC Stones by Charlie De Viel Castel.
Fundamentally, the tool streamlines the typically labor-intensive and costly process of designing, crafting samples and selling fine custom jewelry. In video, the virtual 3-D representation of the design even turns and rotates to offer various views of the piece.
It seems like a simple concept, but its value is hard to overestimate. The process nixes sketches or cartoonish vector drawings — or worse, a verbal description leaving aesthetics to the imagination of the customer. Instead, clients get a much more precise idea of what their piece will look like.
Pietra’s platform works with CAD files to render 3-D virtual samples.
Another view of the same design, this time with a diamond centerpiece.
Courtesy image
Designers can also more easily render a virtual collection that plugs into their online stores. The options can feature the