LONDON — Browns has a reputation for championing young talent and setting the fashion agenda, but now it also wants to pave the way for sustainability in retail.
That’s why the London-based retailer is unveiling a documentary series that will highlight some of the most progressive voices in the fields of sustainability and fashion, including Amsterdam-based designer Duran Lantink; New York’s emerging talent Collina Strada, who is known for using her collections to tackle global political issues, and The Bear Scouts, an organization that links the different parts of the supply chain to ensure that products are manufactured in a sustainable and ethical way.
Each short film will launch alongside an exclusive capsule, adding to Browns’ Conscious Edit, which highlights products within its online and in-store edit that are created “with the future of the planet in mind.”
Lantink, who was among the semifinalists for this year’s LVMH Prize, is kicking off the documentary series with a four-minute film where he walks the viewer through his studio and explains his process of sourcing old-season designer garments and giving them a new lease on life by cutting them up and melding them with pieces by other designers.
During the presentation for the LVMH Prize, for instance,
That’s why the London-based retailer is unveiling a documentary series that will highlight some of the most progressive voices in the fields of sustainability and fashion, including Amsterdam-based designer Duran Lantink; New York’s emerging talent Collina Strada, who is known for using her collections to tackle global political issues, and The Bear Scouts, an organization that links the different parts of the supply chain to ensure that products are manufactured in a sustainable and ethical way.
Each short film will launch alongside an exclusive capsule, adding to Browns’ Conscious Edit, which highlights products within its online and in-store edit that are created “with the future of the planet in mind.”
Lantink, who was among the semifinalists for this year’s LVMH Prize, is kicking off the documentary series with a four-minute film where he walks the viewer through his studio and explains his process of sourcing old-season designer garments and giving them a new lease on life by cutting them up and melding them with pieces by other designers.
During the presentation for the LVMH Prize, for instance,