Depop aims to capture Texas in a new campaign spotlighting nine Depop sellers from the cities of Austin, Dallas and Houston.
“We reach Gen Z by representing Gen Z,” said Peter Semple, chief marketing officer at Depop to WWD, in a statement as vague as the generation itself.
A majority, or 90 percent of Depop’s active user base, is under the age of 26 and with traditional retailers losing foot traffic and shuttering storefronts in the blight of Gen Z — maybe their strategy is worth noting.
Sighting Texas as the third-largest market behind New York and the city of Los Angeles, the U.K.-based app aims to steal more market share in the U.S. Between Q1 2017 and Q1 2019, Depop’s sales grew by 300 percent in the U.S., and in June, the company raised $62 million in a Series C round led by General Atlantic.
According to Semper, the formula for success in reaching Gen Z is in fostering a community of openness and accessibility, as Semple puts it, “Anyone can start a business very quickly and very easily.” This global community of young and emerging creatives is sequestered by Depop’s two physical retail spaces in New York and L.A. to place the
“We reach Gen Z by representing Gen Z,” said Peter Semple, chief marketing officer at Depop to WWD, in a statement as vague as the generation itself.
A majority, or 90 percent of Depop’s active user base, is under the age of 26 and with traditional retailers losing foot traffic and shuttering storefronts in the blight of Gen Z — maybe their strategy is worth noting.
Sighting Texas as the third-largest market behind New York and the city of Los Angeles, the U.K.-based app aims to steal more market share in the U.S. Between Q1 2017 and Q1 2019, Depop’s sales grew by 300 percent in the U.S., and in June, the company raised $62 million in a Series C round led by General Atlantic.
According to Semper, the formula for success in reaching Gen Z is in fostering a community of openness and accessibility, as Semple puts it, “Anyone can start a business very quickly and very easily.” This global community of young and emerging creatives is sequestered by Depop’s two physical retail spaces in New York and L.A. to place the