Two Silicon Valley tech guys are looking to solve what they call “low e-commerce engagement” in beauty sales.
To do it, they’ve created a comprehensive online beach search platform called Mira.
The app, which is available on iOS devices, guides users through a question-and-answer process to lead them to products that meet their needs. If they already know what products they’re interested in, Mira can guide them to reviews from people who look similar to them, or have similar skin types. Then, if a user decides to purchase, they are presented with e-commerce options at potentially differing price points. If they do purchase, Mira collects a fee, which varies depending on the retail partner, the cofounders, Brandon Garcia and Jay Hack, said.
The idea is to take some friction out of the online beauty shopping process, but also the discovery process. Through Mira, beauty shoppers can get information on everything from texture to ingredients, all in one place.
“[Beauty is] a really good [category] for e-commerce because it’s really small, it’s easy to ship, you have this high [stockkeeping unit] count, which means it’s hard to stock in a physical retail location, you have this core demographic of tech-savvy young women, etc.,” said Garcia.
Mira’s
To do it, they’ve created a comprehensive online beach search platform called Mira.
The app, which is available on iOS devices, guides users through a question-and-answer process to lead them to products that meet their needs. If they already know what products they’re interested in, Mira can guide them to reviews from people who look similar to them, or have similar skin types. Then, if a user decides to purchase, they are presented with e-commerce options at potentially differing price points. If they do purchase, Mira collects a fee, which varies depending on the retail partner, the cofounders, Brandon Garcia and Jay Hack, said.
The idea is to take some friction out of the online beauty shopping process, but also the discovery process. Through Mira, beauty shoppers can get information on everything from texture to ingredients, all in one place.
“[Beauty is] a really good [category] for e-commerce because it’s really small, it’s easy to ship, you have this high [stockkeeping unit] count, which means it’s hard to stock in a physical retail location, you have this core demographic of tech-savvy young women, etc.,” said Garcia.
Mira’s