SHANGHAI — It was almost impossible to attend everything during Shanghai Fashion Week. Show venues were sparsely located along the Huangpu River that divides the city in half. Buyers and press would need to take a 30-minute tunnel-crossing trip from the downtown Xintiandi main show space to the Labelhood show space, the 80,000-ton warehouse that is the Minsheng Wharf, where the Prada men’s spring 2020 show was held in May, on the outskirts of East Bund. While the biggest trade show in town, Ontimeshow was located on West Bund, a 40-minute drive when there is no traffic.
But distance doesn’t stop people from commuting. The upgraded Xintiandi venue, which was built with sustainable materials, hosts most of the local fashion players and caters to their need to entertain government officials and regional distributors. Mainstream media and local celebrities attend the shows here religiously. Lily, China’s power player in the female professional-wear market, opened the 12-day-long fashion marathon on Oct. 9 here.
While Labelhood serves as a creative hub for young talents, the Xintiandi venue was more similar to what you see at London or Paris fashion weeks, where local and international press, influencers and buyers gather to scout the next big thing.
But distance doesn’t stop people from commuting. The upgraded Xintiandi venue, which was built with sustainable materials, hosts most of the local fashion players and caters to their need to entertain government officials and regional distributors. Mainstream media and local celebrities attend the shows here religiously. Lily, China’s power player in the female professional-wear market, opened the 12-day-long fashion marathon on Oct. 9 here.
While Labelhood serves as a creative hub for young talents, the Xintiandi venue was more similar to what you see at London or Paris fashion weeks, where local and international press, influencers and buyers gather to scout the next big thing.