PARIS — The order was for a kiss. They had their setting — a bridge in Paris, with extra curve, Venice-style. But how should the lovebirds move toward each other?
According to a manager from a Van Cleef & Arpels watch production site in Switzerland, house teams puzzled a while over this part of the story — it would be told with automatons on a watch. He had been shuttled to the French capital for a splashy launch event with journalists. Clients, too, had been wined and dined in the same space, but on separate occasions.
The emphasis was timepieces. The Place Vendôme jeweler, which belongs to Compagnie Financière Richemont, is best known for high jewelry built around chunky, colored stones or its airy Alhambra sautoirs dotted with four-leafed shapes in mother-of-pearl. But here, with white cutouts of building facades as a backdrop, watches were the focus; guests and their jewelry house hosts had dressed up, and no celebrities were on hand.
“It allows our teams to solidify our message around our watchmaking activity,” said Nicolas Bos, chief executive officer of Van Cleef & Arpels, of the global launch event from the center of a paper-white street scene that glowed with pastel lighting.
“We wanted
According to a manager from a Van Cleef & Arpels watch production site in Switzerland, house teams puzzled a while over this part of the story — it would be told with automatons on a watch. He had been shuttled to the French capital for a splashy launch event with journalists. Clients, too, had been wined and dined in the same space, but on separate occasions.
The emphasis was timepieces. The Place Vendôme jeweler, which belongs to Compagnie Financière Richemont, is best known for high jewelry built around chunky, colored stones or its airy Alhambra sautoirs dotted with four-leafed shapes in mother-of-pearl. But here, with white cutouts of building facades as a backdrop, watches were the focus; guests and their jewelry house hosts had dressed up, and no celebrities were on hand.
“It allows our teams to solidify our message around our watchmaking activity,” said Nicolas Bos, chief executive officer of Van Cleef & Arpels, of the global launch event from the center of a paper-white street scene that glowed with pastel lighting.
“We wanted