NEW DELHI — In a collaboration between a global and a local brand, the Karl Lagerfeld label and Cover Story, a young brand belonging to Indian retailer Future Group, have launched two concept stores here.
Karl Lagerfeld for Cover Story opened in two malls with the highest footfalls in the city — DLF Promenade and Select City Walk in South Delhi. The 90-sku capsule collection is also available within the Cover Story brand stores at 17 locations, including cities such as Mumbai and Ahmedabad.
“We are in India, with an Indian brand. That is something that is quite important,” Caroline Lebar, head of image and communications at Karl Lagerfeld, told WWD. “The goal is to develop something that is a true offer, not something that is only a marketing story. It is an inclusive story, exclusively for India.”
Cover Story, one of the brands of Future Group subsidiary Future Style Lab, has estimated sales of 1 billion rupees, or $14 million at current exchange, according to analysts. Future Style Lab is a three-year-old subsidiary of the Future Group, with a London-based design office. Future Group, with estimated revenues of $5.4 billion in the year ending March 31, owns two listed retail entities, Future Retail
Karl Lagerfeld for Cover Story opened in two malls with the highest footfalls in the city — DLF Promenade and Select City Walk in South Delhi. The 90-sku capsule collection is also available within the Cover Story brand stores at 17 locations, including cities such as Mumbai and Ahmedabad.
“We are in India, with an Indian brand. That is something that is quite important,” Caroline Lebar, head of image and communications at Karl Lagerfeld, told WWD. “The goal is to develop something that is a true offer, not something that is only a marketing story. It is an inclusive story, exclusively for India.”
Cover Story, one of the brands of Future Group subsidiary Future Style Lab, has estimated sales of 1 billion rupees, or $14 million at current exchange, according to analysts. Future Style Lab is a three-year-old subsidiary of the Future Group, with a London-based design office. Future Group, with estimated revenues of $5.4 billion in the year ending March 31, owns two listed retail entities, Future Retail