MILAN — What the new generations want? This seems one of the most pressing questions circulating in the fashion industry, as Millennial and Gen Z international consumers represent 64 percent of the global population.
During the 24th edition of the Pambianco Fashion Summit, held at the Milan’s Bourse on Wednesday, Erika Andreetta, partner at consulting firm PwC, tried to answer the question, putting the focus on the habits of more than 2,000 Italian young people — 68 percent of them Millennials and the remaining Gen Z members.
According to the PwC research, every month, 63 percent of them buy in store and 58 percent of them buy online at least once. Forty-six percent of them purchase mostly clothes and accessories in store, while 19 percent of them regularly use home assistant devices to shop. Wearable devices emerged as one of the preferred payment methods among Gen Z consumers.
Fifty-three percent of Italian Millennials and Gen Z customers who shopped online within the last year said to be satisfied by the experience. What disappointed the others? In particular, a lack of quality in the products, long delivery times, damaged items and too few pick-up points.
Personal and planetary health is a big concern for 28
During the 24th edition of the Pambianco Fashion Summit, held at the Milan’s Bourse on Wednesday, Erika Andreetta, partner at consulting firm PwC, tried to answer the question, putting the focus on the habits of more than 2,000 Italian young people — 68 percent of them Millennials and the remaining Gen Z members.
According to the PwC research, every month, 63 percent of them buy in store and 58 percent of them buy online at least once. Forty-six percent of them purchase mostly clothes and accessories in store, while 19 percent of them regularly use home assistant devices to shop. Wearable devices emerged as one of the preferred payment methods among Gen Z consumers.
Fifty-three percent of Italian Millennials and Gen Z customers who shopped online within the last year said to be satisfied by the experience. What disappointed the others? In particular, a lack of quality in the products, long delivery times, damaged items and too few pick-up points.
Personal and planetary health is a big concern for 28