With an arctic surge setting cold-weather records from Texas to Maine, Dani Reiss was in his element on Wednesday.
“This is ‘Goose weather indeed, I love it,” said Reiss, president and chief executive officer, Canada Goose Holdings Inc., which reported second-quarter results that showed continued strength in top- and bottom-line growth.
Reiss has turned his family’s manufacturing business into a leader in the luxury outerwear category by first and foremost making parkas that keep one warm even when temperatures dip below freezing, as was the case, for instance, in parts of the Gulf Coast.
Many of the parkas on the brand’s U.S. web site sell for about $1,000.
Still, there’s a deeper vein of even higher-priced cold-weather gear for Canada Goose to mine. The company relaunched its get-it-before-its-gone-forever Branta line of one-off styles that commands higher prices — $2,595 for the Viedma 4-in-1 coat featuring Loro Piana wool and a print inspired by Diane Burko.
But just how high Canada Goose can go remains to be seen.
Competitor in the cold, Moncler, sells styles like long down jackets for $2,550 and higher for some designer collaborations.
Reiss told WWD in an interview that Canada Goose will remain “a function-first brand” but that “the category is growing” and “there
“This is ‘Goose weather indeed, I love it,” said Reiss, president and chief executive officer, Canada Goose Holdings Inc., which reported second-quarter results that showed continued strength in top- and bottom-line growth.
Reiss has turned his family’s manufacturing business into a leader in the luxury outerwear category by first and foremost making parkas that keep one warm even when temperatures dip below freezing, as was the case, for instance, in parts of the Gulf Coast.
Many of the parkas on the brand’s U.S. web site sell for about $1,000.
Still, there’s a deeper vein of even higher-priced cold-weather gear for Canada Goose to mine. The company relaunched its get-it-before-its-gone-forever Branta line of one-off styles that commands higher prices — $2,595 for the Viedma 4-in-1 coat featuring Loro Piana wool and a print inspired by Diane Burko.
But just how high Canada Goose can go remains to be seen.
Competitor in the cold, Moncler, sells styles like long down jackets for $2,550 and higher for some designer collaborations.
Reiss told WWD in an interview that Canada Goose will remain “a function-first brand” but that “the category is growing” and “there