MILAN — In a world demanding newness on a daily basis and a market saturated with products, to find a disruptive idea doesn’t come easy.
Getting inspired by disruptors and being the ambassadors of a concept and reinterpreting it with a personal touch can still create waves, though.
Young Italian entrepreneurs Mario Parteli and Luca Della Croce always looked up to subscription box company FabFitFun as a business model of the future. Both leveraging experiences in digital companies — in Italian leading price comparison web site Facile.it and Alibaba-owned Lazada marketplace, respectively — Parteli and Della Croce eyed the opportunity to replicate the format locally and scale it down to meet the demands of Italian consumers.
They focused on the beauty industry to conceive Abiby, a start-up launched last year and offering beauty box subscriptions and dedicated e-commerce.
Getting inspired by disruptors and being the ambassadors of a concept and reinterpreting it with a personal touch can still create waves, though.
Young Italian entrepreneurs Mario Parteli and Luca Della Croce always looked up to subscription box company FabFitFun as a business model of the future. Both leveraging experiences in digital companies — in Italian leading price comparison web site Facile.it and Alibaba-owned Lazada marketplace, respectively — Parteli and Della Croce eyed the opportunity to replicate the format locally and scale it down to meet the demands of Italian consumers.
They focused on the beauty industry to conceive Abiby, a start-up launched last year and offering beauty box subscriptions and dedicated e-commerce.
Abiby’s cofounders Luca Della Croce and Mario Parteli.
Courtesy Photo
“We heard the entrepreneurial call, did many market analysis and fell in love with the beauty industry for different reasons and for all the opportunities it offers,” said Parteli retracing the beginnings of the company, whose name is inspired by the Arabic world “habibi” — “my love” in English — to “indicate the love for oneself, as we