Late on Thursday night, Los Angeles’ edgier crowd of artists, musicians, actors, models, skaters — in leather skirts and jackets, ripped tights and denim — were out dancing to the sounds of Fleetwood Mac and The Cure inside a bungalow of Chateau Marmont, where AllSaints celebrated its 25th anniversary.
“Where else?” replied the London-based brand’s creative director, Wil Beedle, of the choice in location. The brand moved its New York City offices to L.A. in 2015. “Truly, where else? Chateau Marmont brings everyone together all the time. It’s timeless.”
The rock-‘n’-roll-punk vibe of the label mirrored its setting inside L.A.’s legendary hotel, built in the Twenties and where tales have been told for decades, stories like The Doors’ Jim Morrison seen hanging dangerously from a room window or Led Zeppelin’s John Bonham driving a Harley Davidson straight down the lobby, destroying everything in his path.
The party was kicked off in L.A., because the city “has been so pivotal in the brand growth,” shared Beedle outside by the pool, moments before Arsun — the band led by Arsun Sorrenti, son of photographer Mario Sorrenti — took the stage.
“I came here six, seven years ago and was amazed at how the city had taken
“Where else?” replied the London-based brand’s creative director, Wil Beedle, of the choice in location. The brand moved its New York City offices to L.A. in 2015. “Truly, where else? Chateau Marmont brings everyone together all the time. It’s timeless.”
The rock-‘n’-roll-punk vibe of the label mirrored its setting inside L.A.’s legendary hotel, built in the Twenties and where tales have been told for decades, stories like The Doors’ Jim Morrison seen hanging dangerously from a room window or Led Zeppelin’s John Bonham driving a Harley Davidson straight down the lobby, destroying everything in his path.
The party was kicked off in L.A., because the city “has been so pivotal in the brand growth,” shared Beedle outside by the pool, moments before Arsun — the band led by Arsun Sorrenti, son of photographer Mario Sorrenti — took the stage.
“I came here six, seven years ago and was amazed at how the city had taken