Sergio Rossi CEO on Manufacturing Plant’s Potential, Growth in Asia and Sustainability

MILAN — The year 2018 was “crucial” for Sergio Rossi, according to chief executive officer Riccardo Sciutto, following a period of reorganization of its structure and distribution and digital transformation, which all contributed to a 4.5 percent increase in revenues to 58.4 million euros.
As per its 2018 Sustainability Report, sales are expected to total 70 million euros in 2019, although Sciutto admitted Hong Kong’s social troubles are a variable. “You would see me with a huge smile if it weren’t for Hong Kong,” said Sciutto in his staple easygoing manner during an interview at the brand’s Milan headquarters.
Asia has become the company’s main market, accounting for more than 50 percent of sales, driven by Japan and China, and it will be a focus next year, with store openings planned in Singapore and Macau, two additional units in China and other banners in Japan.
Earlier this month Sergio Rossi opened a flagship in Shibuya Scramble Square in Tokyo. “It’s performing very well and it targets customers aged below 25 years old,” said Sciutto. The nude and chalk color palette contrasts with the new black-and-white graphic revisited archival logo. In Hong Kong, despite the situation, a store at K11 Musea developed by Adrian

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