MILAN — Bea Bongiasca pinpoints the major shift in her business to her decision a year ago to focus on markets outside Europe. The choice has served the young Italian jewelry designer well, as her brand has quickly built a solid business with the likes of Bergdorf Goodman, Twistonline and Moda Operandi, not to mention Net-a-porter.
“I connected with Muse, a showroom that is specialized in the representation of jewelry designers in New York, after years of working with more fashion-oriented showrooms, but jewelry is something distinct,” explained Bongiasca in her easy yet spirited way. The designer, who turns 29 next month, started working with Muse in February and in June attended The Couture Show in Las Vegas. “In September, I started working with Net-a-porter and by the end of the month, they had put in a reorder.”
A graduate of London’s Central Saint Martins, she founded her namesake brand in Milan, presenting her first collection in 2014. Foregoing collaborations with other brands and designers, Bongiasca has succeeded in nurturing her own style. Her first collection, called “No Rice, No Life,” used polished rice grains in silver and gold to create hoop earrings, cuffs and band rings. Her “You’re So Vine” chokers,
“I connected with Muse, a showroom that is specialized in the representation of jewelry designers in New York, after years of working with more fashion-oriented showrooms, but jewelry is something distinct,” explained Bongiasca in her easy yet spirited way. The designer, who turns 29 next month, started working with Muse in February and in June attended The Couture Show in Las Vegas. “In September, I started working with Net-a-porter and by the end of the month, they had put in a reorder.”
A graduate of London’s Central Saint Martins, she founded her namesake brand in Milan, presenting her first collection in 2014. Foregoing collaborations with other brands and designers, Bongiasca has succeeded in nurturing her own style. Her first collection, called “No Rice, No Life,” used polished rice grains in silver and gold to create hoop earrings, cuffs and band rings. Her “You’re So Vine” chokers,