Just four years after introducing a partnership with Parley for the Oceans, with the goal to replace the use of all virgin polyester with recycled marine waste by 2024, Adidas has manufactured more than six million pairs of shoes with the new material and has set a goal of manufacturing 11 million pairs this year.
This holiday, Adidas will offer shoppers a video-based augmented reality experience in the brand’s Paris flagship. The brand says the experience, created with Eyecandylab, will bring awareness to the brand’s sustainably manufactured products, which are made from recycled ocean plastic.
“It is important to us to make the innovations of our brand a tangible experience for our customers,” said Florian Fiedler, senior manager for innovation and trends at Adidas. “Therefore, we always try to find interesting options on how to present our brand in a way that is relevant to our customers. This is proven once again through the cooperation with Eyecandylab and the resulting use of augmented reality.”
Running for six weeks, the interactive experience will be an introduction to the sustainable shop area of the store. The collection is created from recycled plastic waste from beaches and in coastal regions.
To participate in the experience, consumers will
This holiday, Adidas will offer shoppers a video-based augmented reality experience in the brand’s Paris flagship. The brand says the experience, created with Eyecandylab, will bring awareness to the brand’s sustainably manufactured products, which are made from recycled ocean plastic.
“It is important to us to make the innovations of our brand a tangible experience for our customers,” said Florian Fiedler, senior manager for innovation and trends at Adidas. “Therefore, we always try to find interesting options on how to present our brand in a way that is relevant to our customers. This is proven once again through the cooperation with Eyecandylab and the resulting use of augmented reality.”
Running for six weeks, the interactive experience will be an introduction to the sustainable shop area of the store. The collection is created from recycled plastic waste from beaches and in coastal regions.
To participate in the experience, consumers will