Victoria’s Secret’s Angels won’t be strutting their stuff down the catwalk this year. That’s because, after much speculation, company executives broke their silence and confirmed that this year’s show has been canceled.
“We think it’s important to evolve the marketing of Victoria’s Secret,” Stuart B. Burgdoerfer, chief financial officer and executive vice president of L Brands, parent company to Victoria’s Secret, said on Thursday morning’s conference call with analysts. “There will be more to come as that continues to get evaluated.
“We recognize and appreciate that the communication of the brand, the offerings, the emotional content of Victoria Secret is obviously an important thing,” he continued. “[The show] was a very important part of the brand building of this business and was an important aspect of the brand and a remarkable marketing achievement. And with that said, we’re figuring out how to advance the positioning of the brand and best communicate that to customers and that’s among the things that [Victoria’s Secret chief executive officer] John [Mehas] is focused on.”
“We think it’s important to evolve the marketing of Victoria’s Secret,” Stuart B. Burgdoerfer, chief financial officer and executive vice president of L Brands, parent company to Victoria’s Secret, said on Thursday morning’s conference call with analysts. “There will be more to come as that continues to get evaluated.
“We recognize and appreciate that the communication of the brand, the offerings, the emotional content of Victoria Secret is obviously an important thing,” he continued. “[The show] was a very important part of the brand building of this business and was an important aspect of the brand and a remarkable marketing achievement. And with that said, we’re figuring out how to advance the positioning of the brand and best communicate that to customers and that’s among the things that [Victoria’s Secret chief executive officer] John [Mehas] is focused on.”
Victoria’s Secret Angels during its annual fashion show.
Shutterstock / FashionStock.com
Victoria’s Secret first signaled the end to the annual fashion show — once regarded as one of the hottest industry events — last May