An emerging e-commerce platform wants to flip the shopping cycle on its head.
Vasquiat is an online boutique that rewards customers for buying early. Cofounded by Spanish fashion influencer Blanca Miró and Rafa Blanc, the online shop lets members — membership is free — shop pre-season, offering as much as 40 percent off for doing so. As the collections near their official release dates, the discounts diminish to 10 percent and eventually, full retail price.
The model aims to both reverse the current shopping cycle and solve for fashion’s sustainability issue, Blanc said.
“As a creative industry, [fashion brands] don’t test their collections. They just produce them, try to distribute them and market them and then after two months, they start going down in price,” said Blanc from Vasquiat’s first U.S. pop-up, located in New York City’s SoHo neighborhood. “As a result, people buy later and later, but later’s not that convenient. There’s a lot of overstocking because of lack of testing, as well as the pricing cycle. What we want is brands to sell as much as they can on demand, and also help them with relevant data — consumer feedback on their collections. Our goal is to be able to estimate
Vasquiat is an online boutique that rewards customers for buying early. Cofounded by Spanish fashion influencer Blanca Miró and Rafa Blanc, the online shop lets members — membership is free — shop pre-season, offering as much as 40 percent off for doing so. As the collections near their official release dates, the discounts diminish to 10 percent and eventually, full retail price.
The model aims to both reverse the current shopping cycle and solve for fashion’s sustainability issue, Blanc said.
“As a creative industry, [fashion brands] don’t test their collections. They just produce them, try to distribute them and market them and then after two months, they start going down in price,” said Blanc from Vasquiat’s first U.S. pop-up, located in New York City’s SoHo neighborhood. “As a result, people buy later and later, but later’s not that convenient. There’s a lot of overstocking because of lack of testing, as well as the pricing cycle. What we want is brands to sell as much as they can on demand, and also help them with relevant data — consumer feedback on their collections. Our goal is to be able to estimate