HONG KONG — Beauty group L’Occitane International SA reported net sales of 727 million euros for the first half of fiscal 2020 ended Sept. 30, a 22.1 percent increase over 2019. Net profit rose 351.6 percent, to 25.2 million euros compared with 5.6 million euros in 2019. At a press conference on Monday, chief financial officer Thomas Levilion attributed the growth in profitability to strong sales across all brands and key geographic areas, targeted investments, and the addition of British skin-care brand Elemis, which it acquired in January.
Sales of core brand L’Occitane en Provence grew 5.7 percent in the first half, boosted by product launches. “We continue to build on the initial success of the Immortelle Reset serum to strengthen our skin-care position, Levilion said. “We sold 500,000 units in the first half, and we’re on track to exceed one million this year.”
Elemis is now the group’s second largest brand, with 84.2 million euros in sales, 11.6 percent of total volume. LimeLife sales returned to growth in the second quarter as a result of launches and the fading out of the impact of its re-branding exercise last year.
The U.S., Japan, the U.K., China and Hong Kong were the group’s top
Sales of core brand L’Occitane en Provence grew 5.7 percent in the first half, boosted by product launches. “We continue to build on the initial success of the Immortelle Reset serum to strengthen our skin-care position, Levilion said. “We sold 500,000 units in the first half, and we’re on track to exceed one million this year.”
Elemis is now the group’s second largest brand, with 84.2 million euros in sales, 11.6 percent of total volume. LimeLife sales returned to growth in the second quarter as a result of launches and the fading out of the impact of its re-branding exercise last year.
The U.S., Japan, the U.K., China and Hong Kong were the group’s top