PARIS — “I love the idea that my thrifted worker’s pants may have previously belonged to someone named Gerard.”
This sentence was uttered by Emilie, one of the seven young fashion aficionados interviewed in “Radical Fashion Kids,” a 15-minute documentary produced by the Institut Français de la Mode, which was unveiled on Wednesday during the Fashion Reboot conference, a day of talks dealing with the fashion industry’s current challenges.
“Radical Fashion Kids” featured a range of Gen Zers, from 13-year-old Ondine, who stopped buying fast fashion after watching the documentary “The True Cost” to 19-year-old Peter, who doesn’t see the point of brick-and-mortar stores as he can scroll through resale platforms on his phone in bed. Their interviews drove home a key point: The secondhand market is stronger than ever.
According to IFM teacher Thomas Delattre, 40 percent of French consumers bought at least one secondhand item in 2019, up from 30 percent in 2018 and 15 percent in 2009. “This is true across all socio-professional categories and touches both men and woman equally,” he told the audience during a presentation named “Re-consuming: New Needs, New Strategies,” based on a study of French consumers led by the IFM.
The point of the video was
This sentence was uttered by Emilie, one of the seven young fashion aficionados interviewed in “Radical Fashion Kids,” a 15-minute documentary produced by the Institut Français de la Mode, which was unveiled on Wednesday during the Fashion Reboot conference, a day of talks dealing with the fashion industry’s current challenges.
“Radical Fashion Kids” featured a range of Gen Zers, from 13-year-old Ondine, who stopped buying fast fashion after watching the documentary “The True Cost” to 19-year-old Peter, who doesn’t see the point of brick-and-mortar stores as he can scroll through resale platforms on his phone in bed. Their interviews drove home a key point: The secondhand market is stronger than ever.
According to IFM teacher Thomas Delattre, 40 percent of French consumers bought at least one secondhand item in 2019, up from 30 percent in 2018 and 15 percent in 2009. “This is true across all socio-professional categories and touches both men and woman equally,” he told the audience during a presentation named “Re-consuming: New Needs, New Strategies,” based on a study of French consumers led by the IFM.
The point of the video was