MILAN — When Italian retailer Stefania Mode — founded in Trapani, Sicily, in 1971 — this year decided to go through a re-branding exercise to expand its international appeal, it just played with its name, adding the S of Stefania to the word Mode. The result was Modes, the new name of Aldo Carpinteri’s fashion company, which has sales of more than 100 million euros.
“It also happened that ‘modes’ are in the music world different types of scales, which differentiate because of at least one altered note,” said Carpinteri. “I like this idea of personalization, which truly reflects our approach to retail — a very unique and distinctive one.”
The company’s personal attitude also defines its first Milan flagship, inaugurated on Thursday with an event featuring Gosha Rubchinskiy as the special guest. Spanning more than a 3,768-square-foot surface, the men and women’s store sells labels that range from Marni and Comme des Garçons to Marine Serre, Craig Green and Stefano Pilati’s Random Identities. The store is marked by a versatile, flexible concept, which was designed by architect Andrea Caputo to change and adapt to different occasions.
“We wanted a modular shop. Nothing is static here. Everything is designed to be easily moved
“It also happened that ‘modes’ are in the music world different types of scales, which differentiate because of at least one altered note,” said Carpinteri. “I like this idea of personalization, which truly reflects our approach to retail — a very unique and distinctive one.”
The company’s personal attitude also defines its first Milan flagship, inaugurated on Thursday with an event featuring Gosha Rubchinskiy as the special guest. Spanning more than a 3,768-square-foot surface, the men and women’s store sells labels that range from Marni and Comme des Garçons to Marine Serre, Craig Green and Stefano Pilati’s Random Identities. The store is marked by a versatile, flexible concept, which was designed by architect Andrea Caputo to change and adapt to different occasions.
“We wanted a modular shop. Nothing is static here. Everything is designed to be easily moved