Is Celine Dion the most iconic influencer on Instagram?
Holiday ad competition is heating up and Instagram just raised the stakes. The platform unveiled today a video promoting its Shopping feature. Starring Dion, the video is a re-creation of the singer’s “It’s All Coming Back to Me Now” music video — with an influencer twist.
The clip is a celebration of Nineties fashion; Dion’s song originally released in 1996. In it, Dion wears pieces from Natori, Revolve, Good American, Michael Kors, Marc Jacobs, Adam Selman Sport, Bershka, Oscar de la Renta and Retrosuperfuture. Shopping tags naming the various designers appear throughout.
Holiday ad competition is heating up and Instagram just raised the stakes. The platform unveiled today a video promoting its Shopping feature. Starring Dion, the video is a re-creation of the singer’s “It’s All Coming Back to Me Now” music video — with an influencer twist.
The clip is a celebration of Nineties fashion; Dion’s song originally released in 1996. In it, Dion wears pieces from Natori, Revolve, Good American, Michael Kors, Marc Jacobs, Adam Selman Sport, Bershka, Oscar de la Renta and Retrosuperfuture. Shopping tags naming the various designers appear throughout.
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Honey, over the top music videos never went out of style 😉. Had so much fun working with my friends at @Instagram to bring ‘90s style back for the holidays. Shop with your ❤️ on Instagram. – Celine xx… #InstagramPartner . Chéri, les vidéoclips les plus extra ne se démodent jamais. 😉 J’ai eu tellement de plaisir à travailler avec mes amis de @Instagram afin de raviver le style des années 90 pour les fêtes. Faites vos achats avec votre ❤️ sur Instagram. – Céline xx… #InstagramPartner
A post shared by Céline Dion (@celinedion) on Dec 4, 2019 at 8:57am