A Filipino cosmetics company has the world buzzing about Southeast Asian beauty.
Sunnies Face is a makeup brand born out of the country of a thousand islands. A sibling to sunglasses brand Sunnies Studios and prescription eyewear brand Sunnies Specs, Sunnies Face sells affordable cosmetics throughout the Philippines and Asia, though its fanbase is worldwide.
It officially launched online in August 2018 with nine shades of Fluffmatte, a creamy, matte lipstick. Upon launch, Fluffmatte sold out in 10 minutes.
“Trying to start makeup, I knew we had something strong to say with our vision, but to be able to get the type of formulas we wanted at the price point we wanted. I would sit back and be like, how are we ever going to achieve that?” said Georgina Wilson, one of five Sunnie’s Face cofounders who is half-English, half-Filipina. “We had over 2 million hits in the first 10 minutes [of launch]. We sold out, crashed, all of the above within those 10 minutes.”
Sunnies Face is a makeup brand born out of the country of a thousand islands. A sibling to sunglasses brand Sunnies Studios and prescription eyewear brand Sunnies Specs, Sunnies Face sells affordable cosmetics throughout the Philippines and Asia, though its fanbase is worldwide.
It officially launched online in August 2018 with nine shades of Fluffmatte, a creamy, matte lipstick. Upon launch, Fluffmatte sold out in 10 minutes.
“Trying to start makeup, I knew we had something strong to say with our vision, but to be able to get the type of formulas we wanted at the price point we wanted. I would sit back and be like, how are we ever going to achieve that?” said Georgina Wilson, one of five Sunnie’s Face cofounders who is half-English, half-Filipina. “We had over 2 million hits in the first 10 minutes [of launch]. We sold out, crashed, all of the above within those 10 minutes.”
Sunnies Face has sold 1 million units of Fluffmatte to date.
Courtesy Image
Affordability has been in the DNA of Sunnies Face from the start. Sunnies Studios, which was founded in 2013, offers sunglasses priced from $35 to $45. Founded in