After the success of his New York-based pop-up museum, “Arcadia Earth,” designed to raise awareness for sustainability and circular design, founder Valentino Vettori is extending the lease till the end of 2020 and taking it to Los Angeles next.
An experienced retail designer by trade, Vettori tapped nonprofits the World Wildlife Foundation, Oceanic Global and even sustainable fiber producer Tencel as a “point of reference,” with a dozen environmental artists interpreting each theme (e.g. overfishing, plastic pollution, food waste) using largely recycled materials for the 15 rooms. Augmented reality, as well as virtual reality, is featured throughout.
“The main mission is to educate,” said Vettori. “We have the power to change demand if the consumer starts to demand a different product.” Certain “different product” may include some 60 up-and-coming brands curated in the gift shop at the end that espouse “sustainable values.”
This includes bamboo toothbrushes and toothpaste alternatives sandwiched by a poster telling how many plastic toothpaste tubes (estimated to be 400 million) and toothbrushes (about one billion) are discarded in the U.S. every year, among other calls-to-action.
An experienced retail designer by trade, Vettori tapped nonprofits the World Wildlife Foundation, Oceanic Global and even sustainable fiber producer Tencel as a “point of reference,” with a dozen environmental artists interpreting each theme (e.g. overfishing, plastic pollution, food waste) using largely recycled materials for the 15 rooms. Augmented reality, as well as virtual reality, is featured throughout.
“The main mission is to educate,” said Vettori. “We have the power to change demand if the consumer starts to demand a different product.” Certain “different product” may include some 60 up-and-coming brands curated in the gift shop at the end that espouse “sustainable values.”
This includes bamboo toothbrushes and toothpaste alternatives sandwiched by a poster telling how many plastic toothpaste tubes (estimated to be 400 million) and toothbrushes (about one billion) are discarded in the U.S. every year, among other calls-to-action.
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