The Future Lies in Start-ups, Personalization and Reinvention, Says José Neves

LONDON — “No one knows what the future will look like, so we will have to reinvent ourselves,” said Farfetch founder and chief executive officer José Neves, who thinks that every successful company should stay agile and ready to evolve every five years.
“You look at Facebook, you look at Google, at Amazon. What they are today and what they were 10 years ago is completely different. The same will be with us, and ideas can’t all be internal, the best ideas might come from outside,” he added.
That’s why Neves has been spearheading the Dream Assembly program, an accelerator for start-ups in the fashion and tech space. He introduced the third cohort on Monday in London, while applications for the fourth edition open on Dec. 17.
The start-ups participating in the third cohort have been using machine-learning and AI to deliver sustainability solutions or personalization services to retailers looking to modernize the in-store and online shopping experience.
“Last time, the applications were focused on sustainability, this time it was open to anyone in fashion and tech, but we stumbled upon a few start-ups doing amazing things on the personalization front. It’s incredibly relevant because you have the consumer becoming more focused on privacy,

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