Commodity’s rollercoaster year seems to be closing out on a high note.
Born on Kickstarter, the six-year-old niche fragrance company showed promise from the start. Online, it amassed a cult following that helped drive double-digit year-to-year sales growth purely through organic, non-sponsored content. Off-line, Commodity brought its 16 fragrances to more than 600 doors worldwide.
Industry sources estimate the company had done between $24 million and $27 million over the past three to four years. And yet, in April, it shuttered.
Following the abrupt announcement of Commodity’s closing, its fragrances were discounted on Sephora’s web site and fans of the brand mourned the news on Reddit.
Today, perhaps, they’ll sing a different tune.
As of Oct. 31, distributor Europerfumes has acquired Commodity and plans to relaunch it in June. Terms of the deal were not disclosed.
Born on Kickstarter, the six-year-old niche fragrance company showed promise from the start. Online, it amassed a cult following that helped drive double-digit year-to-year sales growth purely through organic, non-sponsored content. Off-line, Commodity brought its 16 fragrances to more than 600 doors worldwide.
Industry sources estimate the company had done between $24 million and $27 million over the past three to four years. And yet, in April, it shuttered.
Following the abrupt announcement of Commodity’s closing, its fragrances were discounted on Sephora’s web site and fans of the brand mourned the news on Reddit.
Today, perhaps, they’ll sing a different tune.
As of Oct. 31, distributor Europerfumes has acquired Commodity and plans to relaunch it in June. Terms of the deal were not disclosed.
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We’ve kept you in the dark long enough. #StyleYourCommodity #OurStoryContinues
A post shared by Commodity Fragrances (@commodity) on Dec 11, 2019 at 3:59pm PST
In an interview with WWD, Vicken Arslanian, founder and president of Europerfumes, said he wasn’t originally planning to buy a brand, but jumped at the opportunity to purchase Commodity.
“I was attracted to the brand for the same reasons