Waiting for Russell Westbrook

What does a large group of children under 12 years old do when waiting for a star of the NBA to show up?
In Downtown Los Angeles on a chilly Wednesday evening, it was a mix. Some played patty cake, some wrestled lightheartedly, a lot joshed each other for how they would act when they saw the entire reason they’d gotten on a bus in the afternoon to leave school: Russell Westbrook.
“Ah man, you’re nervous? I’m so hype, so hype,” one boy said with a little jump.
The NBA star, an L.A. native and record-setting point guard for the Houston Rockets, was to appear at Nike’s Jumpman L.A. store to unveil the third version of his Jordan sneaker, dubbed the Why Not? Zer0.3. The children were invited to see it first, hear Westbrook speak and then have him coach them in some basketball. Trouble was, he wasn’t there.
The event was billed to begin at 4 p.m., and many of the children got there promptly and were told to sit on the rooftop, built out as a basketball court, after a brief “design session” inside the store, that seemed to be a handout of Why Not? (Westbrook’s “mantra”) swag and large poster cutouts

Follow WWD on Twitter or become a fan on Facebook.

Read More…