“Super Saturday” sales reached a record $34.4 billion, marking the industry’s largest single volume day in U.S. history, according to Customer Growth Partners, the research and consulting firm for the retail industry.
CGP reported Monday that Super Saturday — the last Saturday before Christmas — beat last year’s record of $31.9 billion in sales by 10 percent. It also beat Black Friday’s results $31.2 billion in sales, though that was expected.
“After a warm fall that depressed October and early November outerwear sales, retail has gained speed ever since, peaking on Super Saturday — and Sunday was no slouch as well,” said Craig Johnson, president of CGP.
He said the retail sector was paced by Walmart, Amazon, Costco and Target, but “transaction velocity” was strongest at off-price chains. “The spending momentum was so strong that even the long-ailing department stores had their best weekend of the season,” Johnson added.
CPG’s results are based on both store and online sales calculated from quantitative surveys conducted by the firm’s 18-researcher field team across 50 major retailers in more than 100 mall and off-mall shopping venues that CGP has tracked since 2005.
Robust job and wage growth along with healthy household finances drove the increase, Johnson said. CGP’s
CGP reported Monday that Super Saturday — the last Saturday before Christmas — beat last year’s record of $31.9 billion in sales by 10 percent. It also beat Black Friday’s results $31.2 billion in sales, though that was expected.
“After a warm fall that depressed October and early November outerwear sales, retail has gained speed ever since, peaking on Super Saturday — and Sunday was no slouch as well,” said Craig Johnson, president of CGP.
He said the retail sector was paced by Walmart, Amazon, Costco and Target, but “transaction velocity” was strongest at off-price chains. “The spending momentum was so strong that even the long-ailing department stores had their best weekend of the season,” Johnson added.
CPG’s results are based on both store and online sales calculated from quantitative surveys conducted by the firm’s 18-researcher field team across 50 major retailers in more than 100 mall and off-mall shopping venues that CGP has tracked since 2005.
Robust job and wage growth along with healthy household finances drove the increase, Johnson said. CGP’s