Tower 28, the clean beauty company that launched in April, will be sold in 500 Sephora stores nationwide and in Canada on Jan. 17.
“One of the things I really wanted was for our products to be really accessible,” shared founder Amy Liu on a morning in Los Angeles. “To me, part of that is retail and not just direct-to-consumer.”
The young brand has been available on sephora.com since September and can also be found online at Credo Beauty and Revolve. The latter two, respectively, have offered a clean beauty audience and a Millennial, influencer-driven world, she said, while “Sephora was really about brand building, critical mass. They really know how to build businesses. Sephora has been huge for us.”
Liu, a California native and graduate of business school at the University of Southern California, was already familiar with the workings of the beauty industry. She began her professional career as director of international marketing at Smashbox Beauty Cosmetics before joining Kate Somerville and Josie Maran Cosmetics as head of marketing. Along the way she became a mother, then worked in consulting until about a year and a half ago, when she began raising funds (investments from family and friends) for what would
“One of the things I really wanted was for our products to be really accessible,” shared founder Amy Liu on a morning in Los Angeles. “To me, part of that is retail and not just direct-to-consumer.”
The young brand has been available on sephora.com since September and can also be found online at Credo Beauty and Revolve. The latter two, respectively, have offered a clean beauty audience and a Millennial, influencer-driven world, she said, while “Sephora was really about brand building, critical mass. They really know how to build businesses. Sephora has been huge for us.”
Liu, a California native and graduate of business school at the University of Southern California, was already familiar with the workings of the beauty industry. She began her professional career as director of international marketing at Smashbox Beauty Cosmetics before joining Kate Somerville and Josie Maran Cosmetics as head of marketing. Along the way she became a mother, then worked in consulting until about a year and a half ago, when she began raising funds (investments from family and friends) for what would