The latest influencer brand doesn’t include a single eye shadow palette — rather, it’s a clean hair-care line targeted at Millennial moms.
Mindy McKnight, founder of the YouTube channel CuteGirlsHairstyles and mother to twin-fluencers Brooklyn and Bailey McKnight, has partnered with Maesa to develop Hairitage by Mindy. Billed as cruelty-free and vegan, the line is set to launch in January into nearly all of Walmart’s doors. McKnight and Maesa would not discuss specific financial figures, but industry sources expect the line to be big, estimating it could do $40 million to $50 million in retail sales in its first year on shelves.
McKnight is both a mom to influencers and an influencer herself — her YouTube channel featuring how-to’s on kids hairstyles has 5.6 million subscribers. She is also something of an expert on styling different hair textures — while her biological children are white, two of McKnight’s adopted children (she has six altogether) are black, and McKnight’s channel serves as a resource for styling textured hair as well.
Mindy McKnight, founder of the YouTube channel CuteGirlsHairstyles and mother to twin-fluencers Brooklyn and Bailey McKnight, has partnered with Maesa to develop Hairitage by Mindy. Billed as cruelty-free and vegan, the line is set to launch in January into nearly all of Walmart’s doors. McKnight and Maesa would not discuss specific financial figures, but industry sources expect the line to be big, estimating it could do $40 million to $50 million in retail sales in its first year on shelves.
McKnight is both a mom to influencers and an influencer herself — her YouTube channel featuring how-to’s on kids hairstyles has 5.6 million subscribers. She is also something of an expert on styling different hair textures — while her biological children are white, two of McKnight’s adopted children (she has six altogether) are black, and McKnight’s channel serves as a resource for styling textured hair as well.
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Keeping color treated hair safe is a huge priority of #HairitageByMindy which is why all of our products are #ColorSafe! After investing time and money