EXCLUSIVE: Cartier Unveils Film for the Panthère de Cartier Collection

Cartier has unveiled its latest campaign for its Panthère de Cartier collection, tapping a mix of ambassadors from within the French jeweler’s stable.
The 56-second film is made by German videographer Jonas Lindstroem, known for his art house film “Truth or Dare” and a film for Beyoncé’s Ivy Park collection.

Annabelle Wallis in the new Panthère de Cartier film. 
Courtesy Photo

The Cartier film incorporates an international cast of the maison’s ambassadors, each artists in their field. Included are Karen Mok, Chang Chen, Annabelle Wallis, Yasmine Sabri, Ella Balinska and Mariacarla Boscono.
Lindstroem is no stranger to the luxury fashion world — his work has appeared in The New York Times’ newspaper supplement T and Vogue China, and he has photogaphed campaigns for Calvin Klein, Hermès and Rimowa.
The latest Panthère de Cartier film was shot around the globe and plays on the animal magnetism of the collection linked up with the individuality of each ambassador. Each artist is seen ostensibly searching for something and looking skyward, as the Panthère de Cartier collections are revealed throughout the film.

Ella Balinska in the new Panthère de Cartier film. 
Courtesy Photo

The Compagnie Financière Richemont-owned house has been ramping up its star power over the years, using a mix of actors

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