Los Angeles-based sustainable label Christy Dawn is the next to partner with ThredUp, offering ThredUp upcycle kits in all packages going forward in exchange for cash or shopping credit.
Expect to see California’s homegrown fashion brands further cement their sustainable values through entering resale-as-a-service platforms and new partnerships in the year ahead, but their lead on conscious values is narrowing as retail as a whole embraces the shift.
Christy Dawn was started by husband-and-wife duo Christy and Aras Baskauskas. The label designs with deadstock fabric and aims to minimize its environmental footprint and maximize its ethical stance, so that sewers in its downtown Los Angeles factory are paid a living wage, as previously reported in WWD.
It’s in the mix with Dôen, another L.A.-based direct-to-consumer brand that offers the ethereal, vintage-inspired aesthetic (which just opened its first store last year), and Reformation, which maintains a vertically integrated model and L.A. roots, and finds that today around 15 percent of its products are made out of deadstock fabrics.
There are a lot of crossovers, with Dôen having launched an exclusive sweater collection with Reformation in October 2017, and the following year, Reformation linked with ThredUp so that sellers on the platform could tap Reformation shopping
Expect to see California’s homegrown fashion brands further cement their sustainable values through entering resale-as-a-service platforms and new partnerships in the year ahead, but their lead on conscious values is narrowing as retail as a whole embraces the shift.
Christy Dawn was started by husband-and-wife duo Christy and Aras Baskauskas. The label designs with deadstock fabric and aims to minimize its environmental footprint and maximize its ethical stance, so that sewers in its downtown Los Angeles factory are paid a living wage, as previously reported in WWD.
It’s in the mix with Dôen, another L.A.-based direct-to-consumer brand that offers the ethereal, vintage-inspired aesthetic (which just opened its first store last year), and Reformation, which maintains a vertically integrated model and L.A. roots, and finds that today around 15 percent of its products are made out of deadstock fabrics.
There are a lot of crossovers, with Dôen having launched an exclusive sweater collection with Reformation in October 2017, and the following year, Reformation linked with ThredUp so that sellers on the platform could tap Reformation shopping