YouTube channels are still acquisition targets for all levels of media.
In a new deal, Los Angeles-based Urban One, through its subsidiary iOne, has acquired three YouTube channels founded and until now operated by Diana Madison and Raymond Attipa. The popular but still relatively niche channels are Hollyscoop, focused on celebrity culture; The Fumble, focused on sports, and Nerdwire, focused on comics and “geek culture” broadly. All are part of content production company Obsev Studios, which is also being acquired by iOne.
The three channels have close to four million subscribers combined, which is sizable, but small compared to other channels that have recently been acquired, like children’s content channel Little Baby Bum, acquired last year. That buyer was a California studio-agency called Moonbeam and the channel now has 23 million subscribers.
With attention on YouTube’s size and reach increasing, the time seemed right for Madison and Attipa, a married couple, to sell the channels they started, the first of which, Hollyscoop, Madison started in 2007, when YouTube was nowhere near the media powerhouse it is today. They declined to specify the price of the deal, citing contractual limitations.
“When I started on YouTube, it was literally in beta,” Madison said, noting Hollyscoop started
In a new deal, Los Angeles-based Urban One, through its subsidiary iOne, has acquired three YouTube channels founded and until now operated by Diana Madison and Raymond Attipa. The popular but still relatively niche channels are Hollyscoop, focused on celebrity culture; The Fumble, focused on sports, and Nerdwire, focused on comics and “geek culture” broadly. All are part of content production company Obsev Studios, which is also being acquired by iOne.
The three channels have close to four million subscribers combined, which is sizable, but small compared to other channels that have recently been acquired, like children’s content channel Little Baby Bum, acquired last year. That buyer was a California studio-agency called Moonbeam and the channel now has 23 million subscribers.
With attention on YouTube’s size and reach increasing, the time seemed right for Madison and Attipa, a married couple, to sell the channels they started, the first of which, Hollyscoop, Madison started in 2007, when YouTube was nowhere near the media powerhouse it is today. They declined to specify the price of the deal, citing contractual limitations.
“When I started on YouTube, it was literally in beta,” Madison said, noting Hollyscoop started
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