The Meghan Economy is back with a vengeance, and a Royal Sussex enterprise could potentially become a billion-dollar brand.
That was an estimate from a leading London branding specialist, who has watched the gilded effect Meghan Markle and other members of the royal family have had on various fashion brands and products they wear. Like much of the world, David Haigh, chief executive officer of Brand Finance, an independent brand evaluation consultancy firm, has been riveted in recent days by the unimaginable events of the House of Windsor. However this real-life global drama plays out, there will be in all likelihood unprecedented business ventures to be had as the royal disruptors seek their financial independence.
Acknowledging how Kylie Jenner sold her cosmetics business for $1 billion, Haigh said he would be very surprised if Harry and Meghan couldn’t replicate that, especially in America. “We’re so much smaller and pinched here. America is really a huge place — it’s half of the world’s economy, basically. If they are popular in America, they could easily become a billion-dollar phenomenon very fast,” he said.
Needless to say, there would be an awful lot of brands and retailers stepping forward to develop collections. “H&M does a whole
That was an estimate from a leading London branding specialist, who has watched the gilded effect Meghan Markle and other members of the royal family have had on various fashion brands and products they wear. Like much of the world, David Haigh, chief executive officer of Brand Finance, an independent brand evaluation consultancy firm, has been riveted in recent days by the unimaginable events of the House of Windsor. However this real-life global drama plays out, there will be in all likelihood unprecedented business ventures to be had as the royal disruptors seek their financial independence.
Acknowledging how Kylie Jenner sold her cosmetics business for $1 billion, Haigh said he would be very surprised if Harry and Meghan couldn’t replicate that, especially in America. “We’re so much smaller and pinched here. America is really a huge place — it’s half of the world’s economy, basically. If they are popular in America, they could easily become a billion-dollar phenomenon very fast,” he said.
Needless to say, there would be an awful lot of brands and retailers stepping forward to develop collections. “H&M does a whole
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