The sneaker and streetwear landscape is shifting.
And while the reign of Supreme and Yeezy were challenged in 2019, Virgil Abloh’s influence became more evident than ever, according to StockX State of Resale report.
The report gave a detailed look at sales and transactions last year on StockX, an online resale platform that uses a stock market-like approach to sell sneakers, streetwear, handbags, watches and collectibles. The Jordan Brand enjoyed the highest market share in sneakers on StockX followed by Adidas and Nike. Kanye West rapped that “Yeezy jumped over the Jumpman” to end 2015, but the momentum has swung back in favor of Jordan Brand, thanks in part to collaborations with West’s friends and affiliates Abloh and Travis Scott. Jordan also recently reported its first billion-dollar quarter.
The Air Jordan 1 sneaker, which both Abloh and Scott collaborated extensively on, had the highest market share, 23 percent, with average resale price of $260, according to StockX. The Yeezy Boost 350 sneakers had market share of 18 percent and a $280 average resale price. This may be a result of the increase in the number of Yeezy Boost 350 launches in the year. As supply increases in the primary market, demand diminishes demand
And while the reign of Supreme and Yeezy were challenged in 2019, Virgil Abloh’s influence became more evident than ever, according to StockX State of Resale report.
The report gave a detailed look at sales and transactions last year on StockX, an online resale platform that uses a stock market-like approach to sell sneakers, streetwear, handbags, watches and collectibles. The Jordan Brand enjoyed the highest market share in sneakers on StockX followed by Adidas and Nike. Kanye West rapped that “Yeezy jumped over the Jumpman” to end 2015, but the momentum has swung back in favor of Jordan Brand, thanks in part to collaborations with West’s friends and affiliates Abloh and Travis Scott. Jordan also recently reported its first billion-dollar quarter.
The Air Jordan 1 sneaker, which both Abloh and Scott collaborated extensively on, had the highest market share, 23 percent, with average resale price of $260, according to StockX. The Yeezy Boost 350 sneakers had market share of 18 percent and a $280 average resale price. This may be a result of the increase in the number of Yeezy Boost 350 launches in the year. As supply increases in the primary market, demand diminishes demand
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