PARIS — Guests at the Louis Vuitton men’s show on Wednesday, titled “Heaven On Earth,” were lucky enough to witness a musical performance by electronic music band Cybotron, helmed by Juan Atkins, who is widely recognized as the inventor of techno music.
Atkins, whose band was active from 1981 to 1985, performed live from a booth overlooking the show set flanked by DJs Tameko Williams and Laurens von Oswald, who were both wearing masks. Benji B, the musical director for Louis Vuitton men’s, talked to WWD about the whole process.
WWD: How did you and Virgil Abloh meet?
Benji B: We met in the mid-2000’s. Virgil was a longtime listener of my show on Radio 1. It’s actually surreal – the show is always playing on speakers at the Louis Vuitton studio. Our friendship stemmed from Deviation, a club night that I had in London in 2008-2009. Virgil came first as an attendant, then he started DJing. We’ve always had a musical relationship and worked together on various projects; we’re the same age, from the same generation, and he’s as much of a musical nerd as me.
WWD: How did this lead to you becoming musical director for Louis Vuitton men’s?
B.B.:I saw him
Atkins, whose band was active from 1981 to 1985, performed live from a booth overlooking the show set flanked by DJs Tameko Williams and Laurens von Oswald, who were both wearing masks. Benji B, the musical director for Louis Vuitton men’s, talked to WWD about the whole process.
WWD: How did you and Virgil Abloh meet?
Benji B: We met in the mid-2000’s. Virgil was a longtime listener of my show on Radio 1. It’s actually surreal – the show is always playing on speakers at the Louis Vuitton studio. Our friendship stemmed from Deviation, a club night that I had in London in 2008-2009. Virgil came first as an attendant, then he started DJing. We’ve always had a musical relationship and worked together on various projects; we’re the same age, from the same generation, and he’s as much of a musical nerd as me.
WWD: How did this lead to you becoming musical director for Louis Vuitton men’s?
B.B.:I saw him
Follow WWD on Twitter or become a fan on Facebook.