MILAN — “We don’t want to be holier than thou, but simply grounded and with a high objective, and lead by example.” Redemption founder Gabriele “Bebe” Moratti is taking his ethical, social and sustainable concerns one step further by launching a new ath-leisure line called Athletix, and partnering with Eco-Age, the sustainability specialist consultancy created by Livia Firth.
“We wanted an independent assessment, to avoid any surprises,” Moratti said in an interview at Redemption’s headquarters in central Milan.
The line organically stems from the entrepreneur’s own passion for sports, from boxing and football to skiing and snowboarding.
Athletix includes leggings, tank tops, body suits and jumpsuits in prints or color block in hues of gray to bright fuchsia. It is made with responsibly sourced materials including recycled nylon and polyester, and recycled and FSC-certified labeling and packaging.
“We want to be able to contribute to a positive change, not only do no harm,” Moratti said. “A year and a half ago we realized it was not enough to minimize our footprint and the impact on the environment, we needed to be proactive in terms of research and development of the fabrics.” For example, the company works with a vegan leather that is 100 percent
“We wanted an independent assessment, to avoid any surprises,” Moratti said in an interview at Redemption’s headquarters in central Milan.
The line organically stems from the entrepreneur’s own passion for sports, from boxing and football to skiing and snowboarding.
Athletix includes leggings, tank tops, body suits and jumpsuits in prints or color block in hues of gray to bright fuchsia. It is made with responsibly sourced materials including recycled nylon and polyester, and recycled and FSC-certified labeling and packaging.
“We want to be able to contribute to a positive change, not only do no harm,” Moratti said. “A year and a half ago we realized it was not enough to minimize our footprint and the impact on the environment, we needed to be proactive in terms of research and development of the fabrics.” For example, the company works with a vegan leather that is 100 percent
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