DUBAI — Intimate presentations in seaside luxury villas, sunset cocktail parties on the beach, fireworks and spa treatments, retailers and media at the inaugural LVMH Watch Week were treated to a decidedly different experience than in Basel.
“Judging from all the smiles on people’s faces, all of the guests were really happy. In watches this was a true luxury experience. For the first time we could do it the LVMH way,” said Bulgari chief executive officer Jean-Christophe Babin, who acted as the “host” for the event which showcased one of the company’s newest hotels.
“One the one hand you have the quality of exchanges and the time for exchanges and all the extra activities which go much beyond presenting and selling watches and then you have a setting which goes far beyond anything you can experience in Basel or Geneva in Switzerland. This is one of the best hotels in the world, and it feels like summertime here while the rest of Europe is freezing.”
When asked if they would likely be doing this next year, LVMH Watches ceo Stephane Bianchi said “yes.”
The catalyst for creating their own event at the Bulgari Resort in Dubai was the change of dates for Baselworld to

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