Veteran fashion executive Nicolas Dreyfus is joining Frame as chief executive officer on March 1 to guide the growth of the Los Angeles-based brand.
Dreyfus, formerly global ceo of The Kooples, the French contemporary brand bought by Maus Frères last year, moves into a newly formed position at Frame. He will report to Frame founders and creative directors, Jens Grede and Erik Torstensson, who launched the company in 2012.
“I’m the first ceo to have come from outside the cofounders,” Dreyfus told WWD.
He will oversee the growth of the brand, which intends to launch product categories, add brick-and-mortar stores in the U.S. and internationally, and develop a more sustainable business model.
“Men’s, bags and shoes are big opportunities for Frame in which I have a lot of experience,” Dreyfus said.
He also said Frame has been approached by department stores in Europe to develop a “substantial” concession model. “They believe in the Frame expansion. Its minimalist aesthetic matches perfectly with the trend in fashion right now. Frame’s impressive results in the U.K. at Selfridges and Net-a-porter already proves its strong potential.” Negotiations for concessions with a partner in China “could start in the coming months,” Dreyfus added.
Frame operates 10 stores and plans to open
Dreyfus, formerly global ceo of The Kooples, the French contemporary brand bought by Maus Frères last year, moves into a newly formed position at Frame. He will report to Frame founders and creative directors, Jens Grede and Erik Torstensson, who launched the company in 2012.
“I’m the first ceo to have come from outside the cofounders,” Dreyfus told WWD.
He will oversee the growth of the brand, which intends to launch product categories, add brick-and-mortar stores in the U.S. and internationally, and develop a more sustainable business model.
“Men’s, bags and shoes are big opportunities for Frame in which I have a lot of experience,” Dreyfus said.
He also said Frame has been approached by department stores in Europe to develop a “substantial” concession model. “They believe in the Frame expansion. Its minimalist aesthetic matches perfectly with the trend in fashion right now. Frame’s impressive results in the U.K. at Selfridges and Net-a-porter already proves its strong potential.” Negotiations for concessions with a partner in China “could start in the coming months,” Dreyfus added.
Frame operates 10 stores and plans to open
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