MILAN — It’s the talk of the month, generating worry, dread and sometimes hysteria, often fomented by fake news.
As the coronavirus has spread beyond the borders of China, European industries and entrepreneurs have been weighing in on the possible consequences of this new crisis, not only health-wise but also in terms of the economic impact.
In particular, the Italian government declared a public health emergency after news last week that two Chinese tourists were diagnosed with the infection and hospitalized in Rome, and connections with China have been suspended, causing an immediate slowdown in terms of tourist flow.
Fashion-wise, the virus outbreak and consequent travel lockdown are expected to impact the upcoming international fashion marathon, as Chinese buyers, designers and other industry executives will have to skip the shows.
Camera Nazionale della Moda decided to react to the situation by launching the “China, we are with you” initiative, a project that aims to involve members of the Chinese fashion community during Milan Fashion Week, running Feb. 19 to 24. Live-streaming of the shows, dedicated social media platforms to comment on the collections and the creation of ad-hoc videos, backstage content and interviews will enable buyers and designers to partake remotely in the fashion
As the coronavirus has spread beyond the borders of China, European industries and entrepreneurs have been weighing in on the possible consequences of this new crisis, not only health-wise but also in terms of the economic impact.
In particular, the Italian government declared a public health emergency after news last week that two Chinese tourists were diagnosed with the infection and hospitalized in Rome, and connections with China have been suspended, causing an immediate slowdown in terms of tourist flow.
Fashion-wise, the virus outbreak and consequent travel lockdown are expected to impact the upcoming international fashion marathon, as Chinese buyers, designers and other industry executives will have to skip the shows.
Camera Nazionale della Moda decided to react to the situation by launching the “China, we are with you” initiative, a project that aims to involve members of the Chinese fashion community during Milan Fashion Week, running Feb. 19 to 24. Live-streaming of the shows, dedicated social media platforms to comment on the collections and the creation of ad-hoc videos, backstage content and interviews will enable buyers and designers to partake remotely in the fashion
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