Get ready for the Games.
Nike certainly is, viewing major business and marketing opportunities around the Olympics, when the top athletes from more than 200 countries will face off this summer in Tokyo — many of them decked out in the latest innovations from the sporting goods giant.
John Hoke, Nike’s chief design officer, said the Olympics allows the company to “reset the standards” every four years. “The world is better with sports,” he said, “and there’s no greater stage than the Olympics.”
For these Games, Hoke said there are two major “tentpoles” for Nike: the first is to offer apparel and footwear that provide athletes with measurable performance benefits backed by scientific research. The second is to highlight the brand’s commitment to protecting the planet by using sustainable materials. Nike has been vocal in its quest to significantly reduce its carbon footprint and incorporate recycled materials into its product line wherever possible.
Right now, 75 percent of products incorporate some recycled materials, the company said, and the goal, which Nike has called, “Move to Zero,” is ultimately to move to zero carbon and zero waste.
In Tokyo, this initiative will be evident in the 2020 Olympic skate uniforms for the U.S., France and Brazil
Nike certainly is, viewing major business and marketing opportunities around the Olympics, when the top athletes from more than 200 countries will face off this summer in Tokyo — many of them decked out in the latest innovations from the sporting goods giant.
John Hoke, Nike’s chief design officer, said the Olympics allows the company to “reset the standards” every four years. “The world is better with sports,” he said, “and there’s no greater stage than the Olympics.”
For these Games, Hoke said there are two major “tentpoles” for Nike: the first is to offer apparel and footwear that provide athletes with measurable performance benefits backed by scientific research. The second is to highlight the brand’s commitment to protecting the planet by using sustainable materials. Nike has been vocal in its quest to significantly reduce its carbon footprint and incorporate recycled materials into its product line wherever possible.
Right now, 75 percent of products incorporate some recycled materials, the company said, and the goal, which Nike has called, “Move to Zero,” is ultimately to move to zero carbon and zero waste.
In Tokyo, this initiative will be evident in the 2020 Olympic skate uniforms for the U.S., France and Brazil
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