Bulgari Pledges Donation to Rome’s Spallanzani Hospital to Fight Coronavirus

MILAN — Bulgari is pledging to support the fight against coronavirus with a donation to the research department of the Lazzaro Spallanzani Hospital in Rome, one of the first medical teams to isolate the DNA of the deadly disease.
The donation will allow the Spallanzani, which specializes in infectious diseases, to purchase a microscopic image acquisition system. This is a fundamental machine to advance the research that will lead to the prevention and treatment of the virus. The machine is valued at around 100,000 euros.
“The team of researchers can now work with the most technologically advanced tools, accelerating the achievement of the result and to benefit everyone on the planet who is potentially a victim of the virus, starting from China where it exploded first,” said Jean-Christophe Babin, chief executive officer of Bulgari, which is also based in Rome.
The isolation of the DNA of the coronavirus was achieved by Maria Rosaria Capobianchi, Francesca Colavita and Concetta Castilletti, among the first in Europe to succeed in this task.
“It’s a mission of responsible citizens and companies like Bulgari to give back to society,” said Babin on Thursday, in New York to present Bulgari’s new B.Zero1 designs. “We hope that even though it’s a

Follow WWD on Twitter or become a fan on Facebook.